Big Whale’s graphics took center stage at Oracle's SuiteWorld 2023 in Las Vegas, bringing dynamic visuals to life on the display panel.

Working with design studio ALTR, Big Whale was tasked with animating graphics that encapsulated the essence of the convention's themes—productivity and innovation—Big Whale delivered a vibrant and lively experience. The captivating wallpaper graphics adorned the exterior of the convention hall, adding a visually striking dimension to the event.

INTRODUCTION

Rosalind Brewer's Masterclass on Business Innovation is a dynamic and insightful learning experience that required a visually engaging representation through design and animation. The goal was to strike a balance between a corporate feel to emphasize the serious business context while infusing a sense of creativity and innovation. The design concept incorporated structured shapes with particle spray paint effects to symbolize innovation within established boundaries. The color palette of navy, orange, and white was chosen to complement the set design and evoke a vibrant and engaging ambiance. In addition, a serif font was selected to emphasize the professional nature of Rosalind Brewer while aligning with the Masterclass brand identity.

DESIGN CONCEPTS

1. Structured Shapes with Particle Spray Paint Effect

In line with the objective of portraying innovation within established structures, the design incorporated structured shapes such as circles and triangles. These shapes conveyed a sense of order and organization, representative of the corporate world. However, within each shape, a particle spray paint effect was applied. This effect was strategically placed to disrupt the uniformity of the shapes, signifying innovation breaking free from constraints.

3. Font Choice: Serif

A serif font was chosen to underscore the professional nature of Rosalind Brewer and maintain alignment with the Masterclass brand identity. Serif fonts are traditionally associated with formality, credibility, and professionalism, aligning with the corporate aspect of the masterclass.

4. Illustrative Pen Strokes

These were added to bring a personal touch and pay homage to Rosalind Brewer's love for note-taking.

CONCLUSION

The design for Rosalind Brewer's Masterclass on Business Innovation successfully achieved the desired balance of a corporate feel and an innovative approach. The design was thoughtfully applied across various mediums to create a cohesive and visually striking representation of the masterclass.

Big Whale Studios' compelling animation project for 'Recipe for Change,' a YouTube Original production featuring narrator Simu Liu, features the remarkable life and journey of activist Yuri Kochiyama, her friendship with Malcolm X, and her enduring impact on the Asian American community.

For this piece, we opted for a visually captivating blend of stop motion and 2D animation techniques. Explore how this innovative fusion of animation styles adds depth and emotion to Kochiyama’s remarkable narrative.

Finally, at the bottom, you will find the title animation we made for this series. A bowl of pho has never looked so good!

Masterclass is an online class platform taught by world renowned masters such as Magaret Atwood, Neil deGrasse Tyson, and Phil Ivey. Each class has tailored looks for titles and in-class graphics.

To the right are graphic contributions from Big Whale. Footage (shot by Masterclass) is present to showcase how graphics cut to the instructor within each class. 

Experience the future of seamless business operations with Oracle Netsuite in a captivating motion graphics masterpiece. As the spotlight shines at the Las Vegas conference, three dynamic screens converge to unveil a symphony of innovation.

Each screen meticulously crafts a distinct segment of a unified animation, ingeniously depicting a transformative journey powered by Oracle Netsuite. The top animation showcases what the center screen looks like, while the bottom showcases all three screens when played together.

This triptych unites to reveal a harmonious crescendo, a testament to Oracle's prowess in orchestrating interconnected success within the tech industry.

An explainer video based off a Wall Street Journal article on why it’s so expensive to build in California.

Crafted for HYBE, the creators of mega pop sensation BTS, this video pulses with vibrant energy, inviting talented artists worldwide to embark on an exhilarating audition journey for the next sensational act.

Helena member Nancy Liu has broken the cold chain cycle by developing Dynashield; a polymer network that stabilizes vaccines, biologics and therapeutics to aid in the ongoing pandemic.

Watch how it goes down in this kinetic motion graphics piece.

Directed by Lindsay Berkebile, Firerose’s music video “Way Out” features cut out polaroids, paint and all things glitter.

Production by stop motion studio, Open The Portal. VFX and compositing by Big Whale.

Popshorts' marketing campaign for the movie, London Has Fallen, uses motion graphics to create high tech HUD consoles that display various scenes from influencers’ social platforms.

Each year, the libraries at the University of Southern California hosts a variety of events, exhibitions, and showcases. 

The 2018 holiday video is a celebration of its global milestones throughout the year. A photo collage was used to highlight events, while holiday lights and cookies bring a festive feel to the video.

For Secret’s Mean Stinks campaign against bullying, we went with a scrap book style animation synonymous with high school journals.

The story features a group of girls who would witness a specific bullying event each day. By the end of the week, the girls eventually stand up to the bullies and bring justice to their school.

We were called to do a few shots for the Tennis Channel's 2015 French Open promo.

The concept featured famous players posing along a set that featured urban elements from all four Grand Slam tournaments.

Visual effects included bubbles, sparks, butterflies, flash photography, and even spilled coffee.

Here you'll find some of our shots, and right at the bottom, the full promo.

4500 Park Calabasas is an upscale, retail development in the heart of Calabasas, California.

This is an upbeat video that focuses on the young, active and luxurious lifestyle that is associated with Calabasas.

Architectural renderings and floor plans were juxtaposed with lifestyle shots to create the animated portions of the video.

1 Family 1 Restaurant is a program that allows food insecure families to dine in at a restaurant - something that they don't get to do very often.

The video's intention is to raise awareness to a global crisis, and also provide a solution to that. We worked closely with 1F1R to create a live-action/animation hybrid video featuring interviews with real food insecure individuals that told their story.

A collaboration with director Steven Martens.

Using paper cut outs, photographs and digital effects, we created a piece that was symbolic of Regina's dreams.

Below are some stills, raw artwork, as well as reference images for the mermaid sequence.

A collaboration with artist Steven Martens.

For this video, we combined digitally drawn artwork with CG elements to create a fun, psychedelic video in alignment with the upbeat tune.

This is The Black Keys frontman, Dan Auerbach's first release off his solo album, Waiting On A Song.

The music video for Trapdoor Social's "Like You Never" features Merritt and Skylar in a dark world that comes to life as the sun rises. Energy waves engulfs them, but together they combine forces and explode into a supernova of embers. This world is on fire!

Going back to their roots of environmentalism, Trapdoor Social's concept for the video is reference to solar energy and the movement of a clean renewable source of power across the globe.

Directed by Ari Hovenkamp. VFX by Big Whale.